For the love of stationery and why writing matters!
The week aims to celebrate stationery in all its forms and uses and encourage everyone to write more by hand. This year each day of National Stationery Week has been allocated a fun paper or writing product-led theme and is managed by a leading stationery brands Nuco, Staedtler, Mustard, Santoro, Crafter’s Companion and AT Cross. With the UK stationery industry’s own trade show, the London Stationery Show runs during the same week, looking after Wednesday, 25 April with the theme #stationerytheworldover.
Each company is taking a different day and will set challenges for stationery fans to join in with to encourage them to share their own stationery projects and ideas, and take part in competitions throughout the week to win lots of stationery goodies!
Retail support for the week has already been pledged by Ryman, kikki-K, Monsoon, Fedrigoni, The Pen Company, Paper Tiger, Got2Jot, Noted in Style, Office Outlet, Martha Brook, Chroma Stationery, Herts FullStop, Ampersans, Mulberry Bush and Early Years Resources. Interested retailers should visit www.nationalstationeryweek.com and complete the Retailer Sign Up form on the ‘Get Involved’ page.
Many suppliers have pledged their support and received the campaign artwork and will be running their own activities throughout the week – they include Stone Marketing, Gorilla Glue, Abrams & Chronicle, Boxclever Press, Maped Helix, Bostik, Pyramid International, Sparkfold, Sinclairs Products, Rhino Stationery, Otima, Little Lamb Design, Noteshel, Mohawk Paper, DKL, ExaClair, NPW.
Special mentions and big thank you’s this year must go to the design team at Mustard who devised and produced all this year’s key campaign visuals; and also to G F Smith, who created bespoke goodie boxes in the campaign colours to send out to top consumer journalists and bloggers asking them to support the campaign (photos available), as well as Wren Press who have created a campaign poster for retailers to order in lots of different sizes.
All retailers and suppliers can request the campaign artwork and a copy of the campaign’s A-Z of ‘Why Writing Matters’ to help spark off ideas or challenges to run in their own stores. The National Stationery Week team is on hand to help source expert opinion, graphologists and recommend stationery suppliers to help with competition prizes galore!