The successful development of the International Trade Fair for Creative Handicraft and Hobby Supplies is ongoing. h+h cologne offers international trade visitors a market overview that is quite unique in this form. During the event, trade can establish new customer contacts, strengthen existing business relations and exchange ideas on the marketing concepts of tomorrow with professionals from all over the world more efficiently than other fairs.
For three days, everything at the Cologne fairground will be revolving around the creative scene with the DIY themes sewing, knitting, crocheting, embroidery and crafting. With more than 420 exhibitors from around 43 nations, h+h cologne is the world’s largest order platform of its kind. The exhibitors will be presenting the specialised trade from all over the globe the latest products, collections, services and marketing strategies for the specialised shops and wholesale trade.
Visitors from all around the globe will meet up at the Cologne fair grounds from 23rd to 25th March 2018, to discover the latest trends of the textile handicraft industry, gain inspiration for successful customer loyalty tools, and new business strategies and practical advice from the event and the extensive workshop programme. The organisers have a first-class supporting programme planned, which is an important pillar of the success of h+h cologne and through lively exchanges with the industry, it’s constantly further developed. This includes a series of high-class workshops that shows how classic skills can be developed and seen in a new light, as well as showcasing more exotic trends from far-away countries and presenting specialised dealers with business concepts to win over new customers and promote customer loyalty. This year, many workshops are more strongly aligned towards optimal use of techniques presented as customer loyaltytools for implemetation in your shop.
High-quality speakers pick up on the trend themes of the industry again, and indusrty experts will present information and strategies, which are tailored to meet the needs of the trade. With its star-studded cast the event area ‘my lovely livingroom’ has already become a tradition at the fair. It’s one of the diversified event programme’s guarantees for success, and the event area is divided up into the formats exhibition, workshops and the Talk Sofa again in 2018, and will include a lecture entitled ‘Generation Y – what are these digital natives like?’ from Professor Dr. Ingo Markgraf, who will explain how this specialised trade can optimally align itself for the new generation of customers. The workshop offering will be rounded off by a trend fashion show put on by the members of Initiative Handarbeit (Handicraft Initiative), a target group-oriented workshop programme, as well as numerous special activities with artists and various institutions.
For more information visit the h+h cologne website.
AFCI.UK members can claim free tickets. To apply get in contact with Craig De Souza on +44 (0)1206 364 977 or email him on craig@afci.uk.
